Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog provided information on Boys’ Toys, like Star Wars action figures, playsets, and vehicles. Now that Hasbro owned Kenner, they also had gained control over the Star Wars license. So, they happily introduced several new toys to help celebrate the return of Star Wars to the silver screen in 1997.
Turn Your Hasbro Toy Fair Catalogs and Star Wars Toys to Cash Today
Here, Hasbro promoted #27736: Star Wars Remote Control R2-D2. This toy could travel forward or in reverse with full-turning capabilities. It featured electronic lights and an easy-to-operate remote controller. Meanwhile, the head turned with the press of a button. It required 4 “AA” batteries to function.
Next, they presented #27734: Star Wars Chewbacca Bowcaster, which featured authentic styling straight from the movie. It fired suction-cup foam darts.
Hasbro also presented #27735: Star Wars Luke Skywalker’s Utility Belt. This toy allowed fans to train to be a real Jedi Master. It featured a blaster weapon with a holster, macro-binoculars with a belt clip, and a web-style belt with a buckle.
Furthermore, this page featured #27791: Electronic Com-Link Communicators. These toys’ miniaturized design featured cordless phone technology. Fans could press buttons to send secret messages. It also included wrist straps and earplugs. It required 6 “AAA” batteries.
Then, they advertised #27728: Star Wars Millenium Falcon Carry Case. This carrying case allowed fans to take along many Star Wars figures and accessories, including a Wedge Antilles figure.
Hasbro also promoted #27587: Star Wars Deluxe Action Playset Assortment. This assortment included two playsets: Endor Ambush Bunker and Hoth Snow Battle.
The Endor Ambush Bunker playset featured an “exploding” satellite weapon that toppled from above. It also had secret doors, weapons, and a tree trunk with a laser cannon hidden inside.
Meanwhile, the Hoth Snow Battle featured a satellite weapon that “fired” laser beams. It also came with push-button “exploding” generators and a pop-up image of Obi-Wan Kenobi.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.