1997 Hasbro Toy Fair Catalog – Star Wars


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Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.

Hasbro began the Boys’ Toys section of the 1997 Toy Fair Catalog with a large selection of Star Wars toys. Now that Hasbro owned Kenner, they also had gained control over the Star Wars license. So, they happily introduced several new toys to help celebrate the return of Star Wars to the silver screen in 1997.

Here, Hasbro promoted #69733: Star Wars Electronic AT-AT Walker Playset With Figures. This fearsome Imperial Walker had poseable legs, manually reciprocating guns, and electronic lights. It also featured 8 different electronic phrases and sounds. Moreover, it had 2 positionable projectile launchers, a manually operated winch, and a remote-operated head that pivoted.  It featured a light-up, electronically triggered “holographic” transparency of Darth Vader inside the passenger bay. This playset also included AT-AT Driver and AT-AT Commander figures, both of whom fit in the cockpit. It required 3 “AA” batteries, which it did not include.

Next, they presented #69780: Star Wars Electronic X-Wing Fighter. This was an authentic replica of Luke Skywalker’s signature Starfighter that included real movie sounds, auto-deploy wings, and a quick-lift canopy. Moreover, figures, which were sold separately, could fit inside the canopy. This vehicle required 2 “AA” alkaline batteries.

Then, there was #69785: Star Wars Electronic Millenium Falcon. This vehicle/playset featured electronic lights and 4 real movie sounds. Figures could also fit inside the interior and the secret compartment hidden in the floor. It required 2 “C” alkaline batteries.

They also advertised #69565: Star Wars Slave I. Boba Fett’s specialized vehicle had an adjustable cockpit seat, twin rotary guns, and trigger-activated wings for launch and cruise modes. Furthermore, it included a Han Solo in Carbonite accessory.

Finally, Hasbro promoted #69585: Star Wars Electronic Rebel Snowspeeder. This vehicle featured 2 real movie sounds and flashing laser cannons. Then, the cockpit could hold two figures, which were sold separately. It required two “C” batteries.

We are glad to present these exciting exclusive scans to the 1997 Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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