Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog provided information on Boys’ Toys, like Star Wars action figures, playsets, and vehicles. Now that Hasbro owned Kenner, they also had gained control over the Star Wars license. So, they happily introduced several new toys to help celebrate the return of Star Wars to the silver screen in 1997.
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Here, Hasbro promoted #69733: Star Wars Electronic AT-AT Walker Playset With Figures. This fearsome Imperial Walker had poseable legs, manually reciprocating guns, and electronic lights. It also featured 8 different electronic phrases and sounds. Moreover, it had 2 positionable projectile launchers, a manually operated winch, and a remote-operated head that pivoted. It featured a light-up, electronically triggered “holographic” transparency of Darth Vader inside the passenger bay. This playset also included AT-AT Driver and AT-AT Commander figures, both of whom fit in the cockpit. It required 3 “AA” batteries, which it did not include.
Next, they presented #69780: Star Wars Electronic X-Wing Fighter. This authentic replica of Luke Skywalker’s signature Starfighter included real movie sounds, auto-deploy wings, and a quick-lift canopy. Moreover, figures, which were sold separately, could fit inside the canopy. This vehicle required 2 “AA” alkaline batteries.
Then, there was #69785: Star Wars Electronic Millenium Falcon. This vehicle/playset featured electronic lights and 4 real movie sounds. Figures could also fit inside the interior and the secret compartment hidden in the floor. It required 2 “C” alkaline batteries.
They also advertised #69565: Star Wars Slave I. Boba Fett’s specialized vehicle had an adjustable cockpit seat, twin rotary guns, and trigger-activated wings for launch and cruise modes. Furthermore, it included a Han Solo in Carbonite accessory.
Finally, Hasbro promoted #69585: Star Wars Electronic Rebel Snowspeeder. This vehicle featured 2 real movie sounds and flashing laser cannons. Then, the cockpit could hold two figures, which were sold separately. It required two “C” batteries.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.