1997 Hasbro Toy Fair Catalog – Star Wars


Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.

Hasbro began the Boys’ Toys section of the 1997 Toy Fair Catalog with a large selection of Star Wars toys. Now that Hasbro owned Kenner, they also had gained control over the Star Wars license. So, they happily introduced several new toys to help celebrate the return of Star Wars to the silver screen in 1997.

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On this page, Hasbro promoted both #69570: Star Wars Figure Assortment I and #69605: Star Wars Figure Assortment II. These assortments contained authentically detailed heroes, villains, creatures, and droids from the classic movie trilogy. They also included authentic weapons and accessories plus character stats with each figure. Then, there was new holographic packaging launching in conjunction with the Special Edition movie release.

Next, Hasbro presented #69610: Star Wars Deluxe Figures. This set included highly detailed, articulated figures from the legendary movie saga. Each figure came with deluxe accessories/gear loaded with battle-ready play features. Furthermore, this assortment featured new deluxe figures for 1997: Boba Fett, Probe Droid, Hoth Rebel Soldier, and Snowtrooper.

We are glad to present these exciting exclusive scans to the 1997 Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

Do you have old and used Hasbro toys?

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If you have a collection of old and used toys, you can turn those toys into cash. We are always on the lookout to buy old and used toys from the 1980s, like G.I. Joe, Thundercats, or Transformers. Our knowledgeable staff also understands the worth of your toys and your time. So, there is no reason to let those old toys collect dust. Contact us today to sell your collection of Hasbro toys and toy fair catalogs.

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