Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog provided information on a wide range of Star Wars action figures, vehicles, and playsets. With the Special Editions hitting theaters, 1997 was the perfect time to capitalize on Star Wars. Now that Hasbro owned Kenner, who originally owned the license rights to the toys, they planned to create several exciting Star Wars toys. Thus, fans were treated with several action figures that featured their favorite characters and scenes from these films.
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Hasbro presented #27738: Star Wars Electronic Blaster Rifle BlasTech E-11. This toy was authentically styled from the movie as a recreation of the signature weapon of the Imperial stormtroopers. It featured pulsating electronic light and laser sounds and included 2 “AA” batteries.
Next, they promoted #27847: Electronic X-Wing Flight Simulator. This vehicle featured realistically styled cockpit controls that put fans in the pilot’s seat. With the controls, fans steered and maneuvered controls as they engaged in galactic dogfights. Then, they could target and fire at an enemy Tie Fighter on the view screen. Along with electronic lights, this vehicle also featured authentic voices and sounds from the original movie. It came in a “Try Me” package with batteries included.
They also advertised #27737: Star Wars Electronic Heavy Blaster BlasTech DL-44. This was the signature weapon of the heroic Han Solo, which Hasbro authentically styled from the movie. It made electronic laser sounds. This toy also included 2 “AA” batteries.
Furthermore, Hasbro promoted #27844: Star Wars Collector Fleet Electronic Rebel Blockade Runner. This was an authentic replica with electronic lights and movie sounds. It came with a display stand and batteries.
Finally, they featured #27835 Star Wars Collector Fleet Electronic Star Destroyer. This was an authentically styled replica with electronic lights and real movie sounds. It also came with a display stand and batteries.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.