1997 Hasbro Toy Fair Catalog – Jurassic Park


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Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.

Hasbro heavily focused on Jurassic Park in the pages of the 1997 Toy Fair Catalog. After Stephen Spielberg awed the world with the original movie in 1993, audiences thirsted for more dinosaur excitement. With its sequel, The Lost World: Jurassic Park, hitting theaters in 1997, Hasbro was ready to capitalize on the excitement.

On this page, Hasbro promoted #22162: The Lost World: Jurassic Park Rub Art. With this assortment, fans could create colorful and exciting scenes from The Lost World: Jurassic Park. When they rubbed the crayon over the paper and rubbing plate, an outline appeared. Then, they could use pencils to color and complete the picture. Furthermore, fans could mix and match different pictures from each plate to create unique scenes. It included 6 double-sided rubbing plates, 5 colored pencils, a pencil box, a rubbing crayon, a crayon holder, and drawing paper.

Then, they advertised #22162: The Lost World: Jurassic Park Jungle Camp Figure Maker. Fans could create exciting adventures with the Jungle Camp play base featuring a crane, trap door, and snap-shut dinosaur cage. Then, they could mold 3 different dinosaurs and 1 person with Air Hardening Compound. Furthermore, they could customize the creations with markers. It also included a book mold for making figures, 2 two-ounce cans of Air Hardening Compound, and 4 markers.

Hasbro also presented #8777: The Lost World: Jurassic Park Cel Painter. This set’s easy-to-paint animation cel art featured scenes from The Lost World: Jurassic Park. Fans could then paint the back of the cel, turn it over, and place it over a Jurassic Park background scene to see the painting really “pop” off the page. This artwork could be placed in the picture frame mat, which could then be framed and displayed. Each set included 4 acetate cels, 2 picture frame mats (each with 2 backgrounds), 6-color paint cel, and a paintbrush.

Finally, they presented #8779: The Lost World: Jurassic Park Amazing Art. When fans colored in outline drawings from The Lost World: Jurassic Park, amazing 3-D images appear. They could then mix and overlap colors for all kinds of unique dinosaur pictures. After that, they could pop out the finished pictures and fasten the die-cut stands to display them standing upright. This set included poster sheets, a background, 8 colored markers, and a stand sheet.

We are glad to present these exciting exclusive scans to the 1997 Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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