Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog presented readers with information on Disney’s Gargoyles action figures and vehicles. After the cartoon’s successful debut in 1994, it developed a strong following that jumped at the chance to play with its favorite characters. Thus, Hasbro partnered with Disney to create exciting action figures based on these unique warriors.
Turn Your Hasbro Toy Fair Catalogs and Gargoyles Toys to Cash Today
This 1997 Hasbro Toy Fair Catalog page introduced readers to #65520: Gargoyles Figure Assortment, which featured the characters from the animated TV series. The Gargoyles were known as creatures that were frozen in stone by day but became winged warriors at night. These toys came with action features, accessories, and combat-ready weapons.
Next, they promoted #65515 Gargoyles Deluxe Figure Assortment. Each figure came with unique body armor attached to it to create a different figure. They also included specialized weapon accessories.
Finally, Hasbro presented #65600: Gargoyles Hard-Wired Assortment. These action figures were computer-styled with high-tech features and weapons. Some of these toys featured holographic action wings and built-in battle features. Then, Coldstone changed from good to evil.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.