1989 Hasbro Toy Fair Catalog – Page 67 – Transformers


Join us on a journey through the 1989 Hasbro Toy Fair Catalog, which continued to celebrate the success of G.I. Joe and Transformers. This catalog includes exciting previews of the 1989 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.

The 1989 Hasbro Toy Fair Catalog presented readers with information about The Transformers action figures on page 67. After noticing the unique transforming toys from Takara and other Japanese companies, Hasbro brought the concept to America. Working alongside Marvel, they reinvented Takara’s toys to create a new toy line, the Transformers. This new line quickly gained a fan following with its hit comic and cartoon series and excellent toys.

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This 1989 Hasbro Toy Fair Catalog page presented #5509: Micromaster Battle Station Assortment. These power-packed stations each converted to attack mode with heavy artillery for battle-blasting action. They came with their own Micromaster vehicles that transformed into battle station commanders and inter-connectible ramps so fans could create their own Transformers city. They also had lots of features that added to the excitement. This assortment featured three each of four new styles.

Then, they promoted #5507: Micromaster Transformers Transport Assortment. Hasbro invited fans to lay the enemy low with these mighty masses of machinery. Each one turned into an attack jet or a battle station and back. These heavy-duty transports also came with their own unique Micromaster commander that converted to vehicle mode and pulled them into battle.

We are glad to present these exciting exclusive scans of Hasbro’s 1989 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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