Explore the pages of the rare 1986 Coleco Summer Toy Fair Catalog with our high-definition scans. With a focus on summer-time outdoor fun, this catalog featured products like pools and outdoor furniture. It also featured Coleco’s popular line-up of Ride-On Toys.
The 1986 Coleco Summer Toy Fair Catalog displayed that the multiple licensing highlights for the upcoming year. Since Coleco had the rights to some of the hottest licenses in toys and products, they had great plans for these properties. So, they let readers know how Coleco would continue to support these licenses.
Turn Your Coleco Toy Fair Catalogs and Toys to Cash Today
For properties like Sectaurs, Coleco had multiple plans. They detailed how they had $15 million in advertising and promotional support. They stated how they had a live-action theatrical release in development in 1986. Moreover, costumed characters make appearances to yield high visibility and exposure. There would be huge inflatable canisters and billboard touring, creating giant graphic and message displays, and much more.
Then, they also supported the Transformers licenses, a best seller in 1984 whose products continued to outsell the competition with major new introductions and an $18 million advertising budget. After achieving high ratings in its first telecast in 1984, Transformers became a popular weekend TV series. Then, it became a daily TV show in September 1985. So, Coleco was happy to create licensed products for this brand.
Another license that they celebrated was Rambo, a movie that sold $75.8 million in 23 days and became a box office phenomenon. Thus, Rambo was the latest American superhero. 25 companies in the USA and 11 foreign companies had already contracted to distribute Rambo First Blood and Rambo II merchandise.
We are glad to present these exciting exclusive scans to the 1986 Coleco Summer Toy Fair Catalog. Continue to see even more exciting promotional images that Coleco provided to retailers and representatives.
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About Our Coleco Toy Fair Catalog Scans
To promote their upcoming slate of products, Coleco handed out catalogs to toy fair and other event attendees like dealers and retailers. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they were often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.
These Coleco Toy Fair Catalogs featured toys from their beloved lines. For instance, the Sectaurs, who combined insects with superheroes, appeared in multiple catalogs. Likewise, Coleco produced and promoted the Rambo toy line, which focused on the cartoon series. There were also many vehicles and toys from the Starcom toy line.
Coleco used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only in these catalog pages, as they were canceled or never hit retail store shelves.
While Coleco only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Coleco Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.