1986 Coleco Rambo Toy Fair Catalog – Advertising & Promotion


Explore the pages of the rare 1986 Coleco Rambo Toy Fair Catalog with our high-definition scans. This catalog focused on the new toy line for 1986: Rambo. However, there were also clues to the plans for other toy lines like Sectaurs.

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The 1986 Coleco Rambo Toy Fair Catalog detailed their Advertising and Promotion Schedule before they began they presented the action figures. For instance, Rambo would appear in television advertising from May until the end of the year. Meanwhile, the franchise would appear in a weekly animated series with 65 half-hour episodes from September until December. Rambo also appeared in a 5-part animated mini-series In April and May.

Coleco also detailed how they would advertise their popular Ride-On toys. Most of these cycles, like the MASK Cycle and Knight Rider Car, would only appear from October to December. However, other cycles, like Rambo’s, received coverage from March to July and then from October to December. There were also freestanding and gondola displays available from April to December.

We are glad to present these exciting exclusive scans to the 1986 Coleco Rambo Toy Fair Catalog. Continue to see even more exciting promotional images that Coleco provided to retailers and representatives.

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If you have a collection of old and used Coleco toys or toy fair catalogs, you can turn those toys into cash. There is no reason to let those old toys collect dust. Contact us today to get the process started.

About Our Coleco Toy Fair Catalog Scans

To promote their upcoming slate of products, Coleco handed out catalogs to toy fair and other event attendees like dealers and retailers. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they were often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.

These Coleco Toy Fair Catalogs featured toys from their beloved lines. For instance, the Sectaurs, who combined insects with superheroes, appeared in multiple catalogs. Likewise, Coleco produced and promoted the Rambo toy line, which focused on the cartoon series. There were also many vehicles and toys from the Starcom toy line.

Coleco used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only in these catalog pages, as they were canceled or never hit retail store shelves.

While Coleco only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Coleco Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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