1985 Hasbro Toy Fair Catalog – Page 81 – G.I. Joe


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Begin your journey through the 1985 Hasbro Toy Fair Catalog, which offered first looks at new G.I. Joe, Transformers, and more toys. This catalog includes exciting previews of the 1985 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.

Hasbro continued to feature their hit G.I. Joe: A Real American hero toys on page 81 of the 1985 Toy Fair Catalog. Even though Hasbro first introduced G.I. Joe in the 1960s, the toy line had disappeared by the end of the 1970s. Thanks to the persistence of Bob Prupic, his “Operation: Blast Off” led to the revitalization of the line.

To illustrate how they planned to ensure the success of the G.I. Joe toys, Hasbro detailed their purchasing and promotion strategy. For instance, the distinctive packaging for these toys featured a brave, bold look that created eye-catching displays. Each of these packages carried valuable Flag Points for fans to save and send in for exclusive premiums. This also helped out the stores that carried the toys by encouraging purchases at the retail level.

Moreover, Hasbro supported the brand with a powerful, multi-million dollar advertising campaign that reinforced the popularity and diversity of the line. Thus, many dynamic commercials would appear on network and spot TV all across the nation in 1985.

Hasbro also supported the G.I. Joe toy line with additional licensed products from 50 different companies. So, the Joes would appear on boys’ clothing, sleeping bags, lunch kits, comic books, and non-competing toys. They would also appear on the hit cartoon show and on the pages of their Marvel Comics series. Finally, Hasbro supported a massive G.I. Joe fan club with over 130,000 members.

We are glad to present these exciting exclusive scans to the 1985 Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

Do you have old and used Hasbro toys?

If you have a collection of old and used toys, you can turn those toys into cash. We are always on the lookout to buy old and used toys from the 1980s, like G.I. Joe, Thundercats, or Transformers. Our knowledgeable staff also understands the worth of your toys and your time. So, there is no reason to let those old toys collect dust. Contact us today to sell your collection of Hasbro toys and toy fair catalogs.

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