Begin your journey through the 1985 Hasbro Toy Fair Catalog, which offered first looks at new G.I. Joe, Transformers, and more toys. This catalog includes exciting previews of the 1985 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 81 of the 1985 Hasbro Toy Fair Catalog continued featuring the G.I. Joe A Real American Hero action figures, accessories, and vehicles. Even though Hasbro first introduced G.I. Joe in the 1960s, the toy line had disappeared by the end of the 1970s. Thanks to Bob Prupic’s persistence, his “Operation: Blast Off” led to the revitalization of the line.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
To illustrate how they planned to ensure the success of the G.I. Joe toys, Hasbro detailed their purchasing and promotion strategy. For instance, the distinctive packaging for these toys featured a brave, bold look that created eye-catching displays. Each of these packages carried valuable Flag Points for fans to save and send in for exclusive premiums. This also helped out the stores that carried the toys by encouraging purchases at the retail level.
Moreover, Hasbro supported the brand with a powerful, multi-million dollar advertising campaign that reinforced the line’s popularity and diversity. Thus, many dynamic commercials appeared on network and spot TV all across the nation in 1985.
Hasbro also supported the G.I. Joe toy line with additional licensed products from 50 different companies. So, the Joes appeared on boys’ clothing, sleeping bags, lunch kits, comic books, and non-competing toys. They also appeared on the hit cartoon show and in the pages of their Marvel Comics series. Finally, Hasbro supported a massive G.I. Joe fan club with over 130,000 members.
We are glad to present these exciting exclusive scans of Hasbro’s 1985 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.