1985 Hasbro Toy Fair Catalog – Page 74 – Transformers


Begin your journey through the 1985 Hasbro Toy Fair Catalog, which offered first looks at new G.I. Joe, Transformers, and more toys. This catalog includes exciting previews of the 1985 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.

Page 74 of the 1985 Hasbro Toy Fair Catalog focused on The Transformers, the hit action figures featuring Takara and other Japanese toys. After a successful debut year in 1984, the Transformers showed no signs of slowing down in 1985, so Hasbro released a huge roster of new characters for the line. These unique toys popularized and perfected the transforming robot.

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Hasbro presented #5792, The Transformers Deluxe Vehicle Assortment: Whirl and Roadbuster, two new high-styled Autobots. This pair came to the rescue on either the land or in the air as they transformed into a deluxe 4-WD vehicle and a deluxe helicopter. They both featured the secret liquid crystal logo that provided proof that each is a “true” Transformer.

Each of these assortments included three of each of the Deluxe Vehicles with attachable weapons, bio cards, Tech Speck charts, and decoders. In total, stores received 6 pieces with each shipment.

Next, Hasbro promoted assortment #5796: The Transformers Autobot Commander, Optimus Prime, the strongest and wisest of all the Autobots. He used his skills to protect other Autobots along with all Earth life. The truck’s cab transformed into this mighty Autobot warrior while the tractor opened up into an Autobot command center, complete with robotic arms and a scout car. To send the scout on missions, users positioned it into the slot before pressing the lever. He featured the secret liquid crystal logo as with all “true” Transformers.

Optimus Prime came packaged with attachable weapons, a bio card, a Tech Specs chart, and a decoder. Each assortment came with 6 pieces.

We are glad to present these exciting exclusive scans of Hasbro’s 1985 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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