1985 Hasbro Toy Fair Catalog – Page 55 – Lite-Brite


Begin your journey through the 1985 Hasbro Toy Fair Catalog, which offered first looks at new G.I. Joe, Transformers, and more toys. This catalog includes exciting previews of the 1985 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.

Page 55 of the 1985 Hasbro Toy Fair Catalog tail-ended the selection of fun activities with the popular Lite-Brite sets. Since 1967, Lite-Brite has provided illuminating fun with its specialized colored plastic pegs. Once assembled onto the peg plate, users created bright pieces of art. While the Lite-Brite could create unique pieces of art, Hasbro provided an array of template sets that featured popular characters.

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First, Hasbro promoted assortment #5463: the Wuzzles Lite-Brite Picture Refill, which lit the way to the land of Wuz.

Next, they presented assortment #5496: the Jim Henson’s FRAGGLE ROCK Lite-Brite Picture Refill that lit up Fraggles, Doozers, and Gorgs.

Then, Hasbro offered assortment #5464: The Transformers Lite-Brite Picture Refill, which captured the war between the Autobots and the Decepticons.

Finally, they promoted assortment #5468: the G.I. Joe Lite-Brite Picture Refill, which showed the Joes ready for action. Each of these assortments included 12 of two different sets.

We are glad to present these exciting exclusive scans of Hasbro’s 1985 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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