After Mattel acquired Tyco in 1998, they also absorbed all of Tyco’s brands. Thus, the Incredible Crash Dummies became a part of Mattel’s catalog. However, they did not rush out to create a new toy line for the crash dummies. Not only did the National Highway Traffic Safety Administration end their PSA campaign around that […]
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In 1991, Tyco joined forces with the National Highway Traffic Safety Administration to turn their successful PSA campaign into the Incredible Crash Dummies toys. Beginning in 1985, the NHTSA began running PSAs to encourage people to buckle up while riding in cars. These PSAs starred two crash test dummies, Vince and Larry. They also featured […]
Pop culture icons have appeared from the strangest of sources, as in the case of the Incredible Crash Dummies. Back in the 1980s, no one would have predicted that children would want to play with a group of crash test dummies. While these dummies had taken on a doll-like humanoid appearance, few people thought of […]