How to Sell Your Godzilla Toys: Identify the Brands

How to Sell Your Godzilla Toys: Identify the Brands

When you are prepared to sell your Godzilla toy collection, you will find that preparation and research will be your most crucial steps. While the option to box up the toys and drive off to the nearest location is an option, you will never receive the best price for your toys. Instead, the lack of preparation leaves you open to low-ball numbers. On the other hand, the research and preparations require a considerable time investment.

We here at Wheeljack’s Lab understand your plight and want to make this process as smooth as possible. With over two decades of experience selling and buying toys, we know the importance of your time. Also, we have guided many through the process of selling their toys. Thus, our goal is to provide the highest level of guidance to make your sale as painless as possible.

Do you know the original owner of the Godzilla toys?

If you happen to be the original owner of the Godzilla toys, you will have a far easier time researching your toys. Of course, it is not unheard of for an original owner to have forgotten which toys are in their collection, so do not assume that you do know everything about your toys. With time, the chances of uncovering a once forgotten toy grows.

Unfortunately, collections often fall into the hands of relatives after significant events, such as moves or deaths. When possible, the new owners should contact the original ones for guidance. With luck, these relatives had passed along a list to help guide the new owners; however, this is not always possible. There are other circumstances where someone may uncover a large toy collection that they do not know of.

However, you do not need to set off on that task alone. Contact us for aid in identifying your Godzilla toys.

How to identify the brand of Godzilla toys

Banadai Godzilla Figures

With the oldest known Godzilla toy being from 1955, there have been well over sixty years of toys for collectors. Over the decades, several companies have released toys of Japan’s premier kaiju. So, it is understandable that owners may not know where to start when preparing to sell their old and used Godzilla toys.

Do your toys still have their original packaging?

Beyond improving the selling price of your toys, the original packaging will hasten the research process. Not only will you be able to quickly identify which company created your Godzilla toys, but you will also know where they came from. So, do not toss away those card backs, tags, or boxes, even if your toys are not in them.

Categorize your toys by type.

A useful tidbit of knowledge is that many companies stamp their copyright on their toys, often on the bottom. So, if you need any help figuring out which company made your toy, start by looking at the feet or tail. Unfortunately, not every toy has an easily identifiable copyright stamp.

Still, you can easily categorize your Godzilla toys by the type of materials they were made from. So, separating the vinyl toys from the electronic toys will help you figure out which toys are in your possession.

Candy Toys

Bandai Godzilla Candy Toys

In Japan, miniature toys that come with candy are immensely popular. If your toy is less than 3 inches tall, it generally falls under the classification of a candy toy. The most prolific company that created these toys is Bandai. However, if you have a small, colorful soft rubber toy, you have a keshigomu on your hands.

Die-Cast Toys

Die-cast toys have metal parts in them that add weight and durability to toys. Only a few companies made Die-Cast Godzilla toys, such as Bullmark or Popy.

Toys with Electronics

A rarer but more fun type of toy is the ones with electronic components which give them the ability to walk or make noise. Once again, only a few companies made these types of toys. Your electronic toys likely came from Bandai, Characon, Marui, Popy, Sega, Trendmasters, or Yutaka.

Tin Toys

Some of the earliest Godzilla toys were tin toys. If you have one of these toys, you will want to investigate Billiken, Bullmark, or Marusan.

Vinyl Toys

Colorful vinyl toys have been popular since the 1960s. The companies that made these toys were Bandai, Bullmark, Marusan, Popy, and Yamakatsu. Notably, Bandai toys leaned closer to screen accuracy. Also, Bandai had re-issued Bullmark toys.

General Action Figures


If your toys have no defining style, you still can work to identify them. There have been several manufacturers that have created Godzilla action figures. These companies are as follows:

  • Bandai
  • Jakks Pacific
  • Mattel
  • Neca
  • Playmates
  • Takara
  • Tomy
  • Trendmasters
  • Yamakatsu
  • Yutaka

Now that you have a general idea about the identity of your toys, you are well on your way to selling your toys.

Other useful tips

While you have categorized your Godzilla toy collection, you still are not fully prepared to get the best price for your toys. Rather than rushing the nearest toy dealer, you should check off these important points.

How the condition of your Godzilla toys affects the price

The highest possible price that you can hope for comes from sealed and unopened packaging. Once someone opens the packaging for the toys, they lose their value, especially if the packaging is damaged in the process.

Loose toys are subject to many other factors that ruin their price. The environment that they sit in improves or decreases their toys. For instance, the smoke from tobacco usage sticks to toys and distorts the plastic. Heavy coatings of dust also deteriorate the value of your toys. Another environmental hazard that many do not consider is direct sunlight. For, sunlight will bleach and damage the plastic. Luckily, you may reverse these conditions with careful cleaning and restoration.

Also, with each accessory that is still present, the value of the toy improves. Take care to look up which accessories came with your toys so that you can improve your selling price.

Unfortunately, there is one final factor that will completely ruin the value of your toys. Damage from animals, even pets, will devalue your toys to the point that they become unsellable. No one wants to buy a used toy that had pets or rodents had chewed on.

How to thoroughly research the value of your toy

eBay is a useful tool for people who want to sell their old and used Godzilla toys. With its vast database, most toys are present on the site. However, if you do not conduct a proper search, you will not have a realistic selling price. While the prices that sellers ask for provide some sign of the current trends, buyers are the most correct measure of the market. So, look up the “sold items” when you are researching the value of your toy. Otherwise, you may wait a long time for someone to snap up your toys.

Sell Your Old and Used Godzilla Toys at Wheeljack’s Lab!

Wheeljack’s Lab understands that selling your old and used toy collection is a lot of work. Rather than spending hours researching your toys then days waiting for your toy to sell, turn toward the toy experts to sell your Godzilla toys. Our business has been family-run and operated for three generations. We have been helping sellers like you turn their old toy collections into cash. Get in touch at 888-946-2895 or via email so we can help you sell your action figure collection.

Once you contact us, we will respond with an offer for your collection within 24 hours. Our payments are fast. Also, we offer free shipping fees and may even come to you to pick up your collection. You may even check us out at the Better Business Bureau.

We look forward to hearing about you and getting cash in your hand for your old and used toys!

Do you have old and used Godzilla toys?

If you have a collection of old and used toys, you can turn those toys into cash. There is no reason to let those old toys collect dust. Contact us today to sell your Godzilla toy collection.

Our professional, friendly, and expert staff have decades of experience as collectible toy buyers. If you are ready to sell your collection today, fill out the form below or call us at 888-946-2895.

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    Chris Ingledue 


    Bio: I am the founder and owner of Wheeljack’s Lab pop Culture and Toy Shop. My vision has always been to reunite customers with their favorite childhood toys and pop culture, triggering fond memories, and reigniting their imaginations. Every day, I work in the “lab” where it’s Christmas 365 days a year. I scour the internet, like when we had the Sears Catalog of yesteryear, for the next great treasure. Then, I await the arrival of the postman as if he were Santa Claus himself and helping collectors worldwide with their own versions of Christmas. Every day as a vintage toy buyer is an absolute joy!

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